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Promotion – Groundbreaking VR Films Raise Awareness About Rail Safety


Posted February 25, 2018 by

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Awareness About Rail Safety

Experiencing a fatal rail accident is not something any of us would ever dream of.

But that’s exactly what the Manchester team at EON Reality have visualized with Virtual Reality (VR).

These short 2-4-minute CGI VR stories provide short, sharp, impactful VR based on real-world circumstances including a tragic walk, a tractor collision, and even a car accident.

The Manchester development team at EON Reality are developing the last of 7 mobile VR webisodes on YouTube.

Lead VR film producer, Kelvin Cannon-Brown, said: “VR is the perfect tool of immersing an individual into a specific situation. You feel like you are really there, which in turn delivers a meaningful and lasting memory.

“It’s great to see organizations with the foresight to embrace EON Reality in Manchester, and new technologies which can deliver vital safety messages in a new and compelling way.”

Each VR short film is accompanied by real-life stories from the people affected.

Mark Bridgeman, Chief Operating Officer and UK MD at EON Reality, said: “Utilizing VR for public safety campaigns is incredibly effective and efficient in delivering campaigns that stick. Therefore, the solution for engaging young people in learning about safety is simple – we need to respect and understand their heightened standard of rich media experiences.”

About EON Reality…

EON Reality is the world leader in Virtual Reality (VR) and Augmented Reality (AR) based knowledge transfer for industry, education, and edutainment. EON Reality’s success is tied to its belief that knowledge is a human right and should be available, accessible, and affordable for every human on the planet. To carry this out, since 1999 EON Reality has developed the de- facto standard for Augmented Reality and Virtual Reality-based knowledge transfer software that supports devices from mobile phones to large immersive domes. EON Reality’s global app development network with twenty-two locations worldwide has created the world’s leading AR/VR library for knowledge transfer with over 7,000 applications. Over 36 million people worldwide have downloaded these applications.


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